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Client
Total Wine
Role
Research, UI/UX design, Motion
When
Fall 2019, UX Design Strategies
Project Brief
Total Wine & More is a large, family-owned, privately held American alcohol retailer founded and led by brothers David Trone and Robert Trone. Total Wine & More was named Retailer of the Year by Market Watch in 2006, Beverage Dynamics in 2008, and Wine Enthusiast Magazine in 2004 and 2014.
Based on the requirement of Total Wine Co., Ltd., I designed a mobile application that could help users have confidence in choosing the right wines for a party. And how many bottles of wines required for a party.
Tools
OVERVIEW
1. Select Wines & Add Wines into the Shopping Bag
The host could pick several wines on the home page. Meanwhile, the host could see the detailed info of a wine. After adding wines into the shopping bag, the host could export a list of wines for the party attendees to let them vote for it.
2. Let Party Attendees Vote For the Wines
The party attendees could receive a message with a voting link included. Then they could see the detailed info of every single wine and vote for their favorite wines.
3. Make a calculation
While waiting for the voting result, the host could make a calculation of how many bottles of wines need to buy.
4. Make a Better Purchase
The host could get a notification of the voting result. Then the host can see the voting detail, and make a better decision of which wine should buy and the quantity of it as well.
01 Prompt
It is difficult for a host to plan with confidence when it comes to buying alcohol for a party.
02 Problem
A party host has difficulty in selecting the right wines, and how many wines to buy.
03 Persona
Mike
24 years old
Graduate student
It is the first time Mike host a party. Mike has invited several friends to his home to have a party for the celebration of the final due. Yet, Mike has no idea about selecting the right wine for his friends. What do they like? How many wines do I need to buy? Mike wants to make a good impression on his friends.
04 Solution
1. Let the party attendees help the host make a better decision by voting for several favorite wines.
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2. Provide the host with a calculator that could help the host to make a better purchase.
05 Competitive Analysis
06 Sketch
08 Conclusion
The party host will have confidence in making a better purchase of wines.
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THANKS FOR WATCHING!
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